Generation Z (born between 1995 and 2010) accounts for 60 million in the US, being digital natives, they are nostalgic of a pre-digital world. 52% of them would love to have their digital footprint completely deleted, and 83% are nostalgic of the pre-digital days! They want real exchange, virtual tours or AI pre-canned answers may not cut it. However, you can engage many of those already because 41% of teens are doing some type of gig work today.
Knowing this, how would that change your attraction strategy?
If you like trends and how it impacts your work you will find it in this youtube of Melissa Lavigne-Delville during a Fortune Forum and through a conversation I will have with her in a webinar on "How to Keep and Attract Millennials", June 6th at 11 AM PST. Register here.