The Innovation Formula: How Reverse-Mentoring Can Really Fuel Workplace Innovation

     

Signalling that debate is encouraged is something that should start in the recruitment process.

Become a mentor and be open to being a menteeMost recruitment processes consist of barely more than a couple of interviews conducted by someone from HR or a recruitment company, and then a line manager. Ironically, these processes are structured to find clones of ourselves, to discourage diversity, and to find people who have an immaculate knowledge of the job they are about to do.

We know from research that we are far more likely to hire people who remind us of ourselves.

Lauren Rivera, an assistant professor at Northwestern University’s Kellogg School of Management, conducted research into 120 hiring managers and the factors influencing their hiring decisions. She found that rather than hiring the most qualified applicants for the job, hiring managers were significantly more likely to recruit people they thought they could be friends with — people like them.

Rivera describes the story of a hiring manager at a law firm who was looking through a job applicant’s CV and saw his resume listed hobbies such as lacrosse and squash. The hiring manager decided to reject this applicant because the culture of the firm was more "rough and tumble." Another candidate was rejected for being too intellectual (he had expressed an interest in 18th Century literature).

How Google Flips Recruitment on Its Head

Another common issue with typical recruitment processes is that applicants tend to meet only their manager and, if they are lucky, perhaps a couple of peers. Rarely do applicants meet people who would be reporting directly to them.

Google flips this common process on its head: All potential managers will meet at least one or two of the people who will be reporting to them.

"We find that the best candidates leave subordinates feeling inspired and excited to learn from them,’ explains Laszlo Bock, senior vice president of people operations at Google, in his book Work Rules! Having applicants meet a couple of their direct reports sends a signal that the organization is non-hierarchical -- that it gives power directly to subordinates, who generally have little power. And any signal that can be sent about an organization being non-hierarchical will do wonders for encouraging great debate and discussion when subordinates don’t see eye-to-eye with their superiors.

In a similar vein to Google’s take on the recruitment process, Jack Welch flipped the idea of traditional mentoring on its head when he was CEO of General Electric. The idea for "reverse mentoring" came about when Welch was in London in the 1990s, speaking to a fellow CEO who was describing a project he was on in which he was a mentee.

Welch responded in shock, asking why he — someone The Innovation Formula 50 heading up an organization — was a mentee. It turned out that it was an e-business project about which this CEO knew very little. So in order to get up to speed, he found what he described as the smartest person under 30 in his organisation and brought them in as a mentor.

Welch loved this idea so much so that within 48 hours he "tipped the organization upside down." The brightest young sparks at GE were paired up with Welch’s top 500 executives. Welch himself had a mentor who was in his 20s and taught him how to surf the Internet. A decade later, Twitter and Facebook were common topics for the reverse mentor relationships.

How to Set Up a Reverse-Mentoring Relationship

While many organizations, such as Hewlett-Packard and Cisco, have set up informal reverse-mentoring relationships, if you are serious about bringing this concept to your organization, here are a few things to consider:The Innovation Formula

  1. Be clear on the business objectives you want the program to achieve. In the case of innovation, it might be about encouraging debate between employees, breaking down silos (so mentors are paired with mentees who work in a completely different area of the business) and exposing employees to broader knowledge than they would otherwise be exposed to.
  2. Set metrics to allow you to measure success. The easiest way to do this is to design survey items that measure the variables you are trying to affect. Get a pre-program baseline from all participants, and survey people again at the end of the program. You might even choose to take a third measurement three months after the program to identify which changes outlasted the program.
  3. Ask for mentee volunteers. It is generally more challenging to get senior leaders to volunteer to be mentees, as more junior people are generally queueing up to be involved and form a relationship with someone senior. If you are having trouble getting interest, consider appointing an executive sponsor who may ask certain leaders to be involved and can effectively convince them of the benefits. Once you have a group of leaders who are willing to be involved, you can then put the call out to mentors.
  4. Pair up the mentees with mentors. Ideally, you want to pair up people who work in completely separate parts of the organization, which will help in breaking down silos. Functional diversity is also beneficial. For example, you don’t want two people with marketing backgrounds coming together; you want the relationship to be about exposing the mentee to completely new knowledge that they wouldn’t have otherwise been exposed to. And don’t let geographic boundaries get the way — technology such as Skype and Google Hangouts make it easy for remote mentoring sessions to occur.
  5. Give some suggestions for the structure of the mentoring relationship. For example, how regularly people should meet, and how long meetings should go for. You might want to provide some topics for conversation, such as emerging technologies that the mentor is in touch with, and perhaps even ask the mentee to come prepared with questions they want answered. You should also think about how long the mentoring relationship should go for — presumably, it will have an end point.
  6. Revisit your metrics and evaluate the program. I have found most well-run reverse mentoring programs to be extremely successful, so if the metrics are pointing in the right direction, hopefully it can become a regular part of your organization’s innovation program.

One final point to consider is that while debate is something that should be encouraged at a team level, it is always important for senior leaders within the organization to walk the talk. If senior leaders are not open to being challenged and engaging in debate, it becomes very difficult for this kind of openness to filter down to the team level.

Reverse mentoring will kickstart your workplace

Why It's Important to Encourage Debate

Dae Mellencamp, president of Vimeo, is a great example of a leader who truly encourages debate.

"People know that I’m movable’, she explains. ‘I don’t come in being black or white. I watch first before I decide. You can convince me if you have the right arguments. 

"It’s sincere on my part because I don’t think I know everything. That ability to challenge and debate is so critical because you can’t innovate unless people feel they can do this. Teams at Vimeo feel very strongly that they can fight for what they believe in. I think that’s critical because if you lose that and you squish that, you squish the creativity. You squish the innovation."

Excerpted with permission of the publisher Wiley, from The Innovation Formula: The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives by Amantha Imber. Copyright (c) Inventium Pty Ltd ATF Inventium Trust 2016. All rights reserved. This book is available at all booksellers.
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About The Author

Dr. Amantha Imber is an innovation psychologist, best-selling author, and founder of Australia's leading innovation consultancy Inventium. She is the co-creator of the BRW Most Innovative Companies list, a list that Inventium compiles annually ranking Australia's top innovators. She has worked with forward-thinking companies such as Google, Disney, LEGO and Virgin. For more information visit www.inventium.com.au