Fake News & the Impact on Talent Acquisition

A leader from a F500 TA company recently referred to the chart below, describing the rise of fake news and the impact this has on how candidates perceive what they read with skepticism.

Moreover, this is also confirmed by research published in the Harvard Business Review, stating “that only 19% of the nearly 2,000 global employees we surveyed feel strongly that the work experience their employer promotes publicly is matched by reality”. The consequence of this is short-term, regrettable departures; in other words, the most expensive turnover and organization can have.

Screen Shot 2018-05-21 at 8.31.39 AM

So, what is the solution? People often recommend having employees be an organization’s voice, instead of corporate marketing. While this can help, it doesn’t necessarily work if it’s online and the identity of the employees can be questioned. Referral remains to be the antidote, as a connection of trust already exists between employees and external candidates. This is why our Harver Reference customers expand their referral programs to include references of candidates, and not only the referrals of existing employees.

Harver Team

Harver Team

Posted on:
July 25, 2023

Recommended Articles

Candidate Experience Guide for Recruitment

Candidate Experience
Updated on:
March 14, 2024

Unpacking Gartner’s Top 5 Priorities for HR Leaders in 2024

Recruitment Automation
Posted on:
February 28, 2024

4 Top HR Trends & Predictions for 2024

Recruitment Inspiration
Posted on:
December 13, 2023

Gartner Orlando Video Recap: 2024 Macrotrends, UPS Success & More

Recruitment Software
Posted on:
November 1, 2023

Learning more about making better talent decisions faster?

Get the answers you need to optimize
your TA and TM processes and results.

Outmatch is now part of Harver

Ready to serve you with our full suite of talent solutions and a fresh look!